Lectures link


PR: Crisis Communication



Follow this link as well: https://docs.google.com/open?id=0B3cMPySj0O-ZOTE3OTRhOGItZWIxZS00YmJkLThlYTEtZjRiNGI4YjkzN2Zh

Definitions of social responsibility

Corporate social responsibility (CSR) is:

  • An obligation, beyond that required by the law and economics, for a firm to pursue long term goals that are good for society
  • The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large
  • About how a company manages its business process to produce an overall positive impact on society

Corporate social responsibility means:

  • Conducting business in an ethical way and in the interests of the wider community
  • Responding positively to emerging societal priorities and expectations
  • A willingness to act ahead of regulatory confrontation
  • Balancing shareholder interests against the interests of the wider community
  • Being a good citizen in the community

Is CSR the same as business ethics?

  • There is clearly an overlap between CSR and business ethics
  • Both concepts concern values, objectives and decision based on something than the pursuit of profits
  • And socially responsible firms must act ethically

The difference is that ethics concern individual actions which can be assessed as right or wrong by reference to moral principles.

CSR is about the organisation’s obligations to all stakeholders – and not just shareholders.

There are four dimensions of corporate responsibility

  • Economic – responsibility to earn profit for owners
  • Legal – responsibility to comply with the law (society’s codification of right and wrong)
  • Ethical – not acting just for profit but doing what is right, just and fair
  • Voluntary and philanthropic – promoting human welfare and goodwill
  • Being a good corporate citizen contributing to the community and the quality of life


Movie Suggestion

PR and advertising students,

Watch “Thank you for smoking” to see how lobbyists work , one of the areas where PR is required. Also, see how the main character supports his cause. Just don’t take up on smoking :).



PR: Paper

Paper will include

  1. True/False
  2. Short case study
  3. Press release
  4. A question regarding your event

OC – Paper pattern

Paper will include the following

  1. 2 blog posts
  2. Business models
  3. Short questions



OC – Lecture 10: Internet business models – Subscription model, utility model

Subscription model

Users are charged a periodic — daily, monthly or annual — fee to subscribe to a service. It is not uncommon for sites to combine free content with “premium” (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined.

Content Services — provide text, audio, or video content to users who subscribe for a fee to gain access to the service. [Listen.com, Netflix]

Person-to-Person Networking Services — are conduits for the distribution of user-submitted information, such as individuals searching for former schoolmates. [Classmates]

Trust Services — come in the form of membership associations that abide by an explicit code of conduct, and in which members pay a subscription fee. [Truste]

Internet Services Providers — offer network connectivity and related services on a monthly subscription. [America Online]  

Utility Model

The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach. Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has been used for essential services (e.g., electricity water, long-distance telephone services). Internet service providers (ISPs) in some parts of the world operate as utilities, charging customers for connection minutes, as opposed to the subscriber model common in the U.S.

Metered Usage — measures and bills users based on actual usage of a service.

Metered Subscriptions — allows subscribers to purchase access to content in metered portions (e.g., numbers of pages viewed). [Slashdot]